We are so EXCITED to be a part of the launching of the NEW EMME® Collection Legwear . This Collection definitely addresses many of the consumer requests for fabulous fun legwear. I had the opportunity to work with the Vice President of Sales and Marketing of the EMME® Collection Legwear. I was beyond impressed with the innovative product that Peggy showed me. One of my favorite items is the Emme® European Waistless Pantyhose. YES, I said WAISTLESS. There is no skinny little waistband to cut of the circulation to your brain. The panty is knitted in a such a way to create a panty that does not need a waistband. It is so comfortable.
There are fabulous fashion items, likeEmme® Fishnet Pantyhose and Thigh Highs. EMME has also addressed the every day needs of a great EMME® Socks in both basics and novelties. Get ready to throw away all the other pantyhose in your drawer and make room for hosiery for the curvy woman created by a curvy woman - EMME.
Below is an article from Jaye Kornblum-Rea and Lauren Dineen
Aerial Communications Group Inc.
PHANTOM USA ANNOUNCES MULTI-YEAR LICENSING DEAL WITH SUPERMODEL EMME FOR HIGH-FASHION LEGWEAR
Company will design and manufacture two distinct hosiery lines
New York (XXXX) Phantom USA has signed a multi-year license agreement with Supermodel Emme to design, produce and market two distinct plus-sized hosiery brands, the EMME® Collection and True Beautyä by EmmeÒ .
"Phantom is really excited about this program," said Ronnie Strasser, President of Phantom USA. "Over 65-million plus-sized women have been looking for a stylish and fashionable line of hosiery. The EMME® Collection and True Beauty by Emme offer these women the fit, fashion, style and trends they want."
Emme, supermodel, television host, best-selling author, lecturer and clothing designer, introduced her most recent projects to date, the EMME® Collection and True Beauty® by Emme® -- lines that have been developed for full-figured women who have had limited fashion options in the past.
Available this fall, the EMME® Collection is a sophisticated hosiery line made with luxurious European ultra-sheer yarn, while True Beauty by Emme is a complete lifestyle collection of hosiery.
The Emme® Collection features wide Lycra Soft® waistbands and adjustable waists that eliminate rolling and binding, Coolmax Everyday® gussets for comfort, run-resistant panties, longer and wider run guards, and a graduated fit from thigh to ankle. The EMME® Collection will feature 15 different styles of legwear. The line also features sexy lace top thigh-highs; waistless Emme® Tights and textured EMME® Socks. It has a suggested retail price of $ 8.50-16.00.
Exclusive to JC Penney, True Beauty by Emme is knit with Lycra Soft® for easy wear and features wider waistbands, proportionate styling. The True Beauty by Emme collection is comprised of legwear to fit every aspect of a woman's life. The collection includes sheer legs, shaping, support, tights and trouser socks plus evening styles with Lycra®. An ultrasheer product is also available. The suggested retail price for True Beauty by Emme is between $8-12.
Each of the lines is designed with Emme's input and guidance. "These hosiery collections are in keeping with my philosophy that plus-sized women should have stylish options that flatter a woman's body," said Emme. "Naturally, I want to ensure that women of all sizes have the same fashionable options. Beauty comes from within and is not contingent on our dress size. These new legwear lines will give women stylish and comfortable options."
Since 1957, Phantom Industries is wholly owned and operated by the Strasser family. The company has grown to become one of the largest and most respected hosiery, swimwear and exercise apparel manufacturing and distribution companies in North America. Phantom Industries is now ranked as the third largest North American manufacturer in the USD$ multi-billion women's hosiery market.
The EMME® Collection Legwear is available online at www.AlwaysForMe.com.
